Digital and Interactive Media Journalism is a specialised field of study in Mass Communication which prepares students to use various interactive media platforms to present a message to its target audiences. This field is reflective of the transformation of mass mediums from traditional print and broadcast media to the new age digital, social and mobile platforms. Digital and Interactive Media Journalism seeks to understand audience behaviour in digital channels and then uses this information to engage consumers and other audiences through interactive mediums. A degree or specialisation in this field of study will teach students the technicalities associated with the development of digital media, and enable them to focus on building portfolios through interactive mediums.
